Thursday, November 11, 2010

Shop Locally

Small Business Owners -- Choose Your Movement!

Small business owners are up in arms. They've had enough! Of course, different entrepreneurs are fed up with different things. But whatever you're het up about, there's a groundwell of other business owners you can join.

Here's an overview of the entrepreneurs' movements that are blossoming around the country: 

 The newest kid on the block is Small Business Saturday, a movement to help encourage shoppers to visit local shops. Some 20 organizations are sponsors, including Count Me In, NAWBO, Facebook, SCORE and Yelp.


Also on the shop-local bandwagon is Independent We Stand, which kicked off in September. This one has support from many local Chambers of Commerce. This one seems more aimed at consumers than at networking entrepreneurs together, though.

Then there's the movement to establish a National Entrepreneurs' Day on November 19. Supporters are still pursuing approval from President Barack Obama on that to make it an official national day of recognition. In the meanwhile, The Kauffman Foundation's Global Entrepreneurship Week, which includes that date, will celebrate National Entrepreneurs' Day for the first time this year.

Taking another tack is The Innovation Movement, which is anti-deficit and pro-immigration and pro-free-trade. Their videos describe their point of view -- cracking down on immigration is strangling American innovation.

Originally published on Entrepreneur.com by Carol Tice, November 8, 2010

Tuesday, October 26, 2010

America's Author Maker is now listed on Technorati

If you read one of our articles here on this blog, on Ezine or one of the article sites and you like it, be sure to link to it to help us build our presence. There are many small business owners who need our services and we'd certainly appreciate you helping us get the word out!

Monday, October 25, 2010

E-Publishing is the Trend of the Future

I was watching a commercial the other day and marveled at how far teaching and educational materials had come since my kids used their crayons and coloring books. There are instant feedback games that are small enough to carry around with you for a quick day trip, allowing the kiddo to be entertained and educated all in one fell swoop.

Today's trend in publishing is no different. Amazon is selling their Kindle at an almost ridiculously low price, Barnes and Noble has the Nook right at the front door of every store complete with a sales rep who is eager to show you all the latest features, and Apple's iPad has a free download that allows you to buy and read anything that's available in an electronic version.

I remember hearing that books and newspapers in print will one day become a thing of the past.

As a traditionalist, this pains me. I love the feel of a book, touching something that is tangible.

But, I cannot stop the veritable surging flood of people who are beginning to read more than ever before, but they're reading electronic publications. Where some people couldn't sit and read for 15 minutes, they seem to have far greater powers of concentration when they're reading on the computer or from their ebook reader.

This means that if you want to reach these people, you have to look beyond your traditional publishing aspirations and consider adding an electronic version of your material to the mix.

For those of you who have published traditionally, you may not have signed away your electronic rights. Contact your publisher and tell them you want to republish your book in an electronic version. Doing this yourself could actually net you some really good money, especially if your traditional book has already been well received.


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Sunday, October 24, 2010

What is a Lead Generation Book?

A lead generation book is exactly what it sounds like, it is a book that you write designed to generate leads to your business products or services.

In order to maximize your ability to reach your customers, writing a small book about you and your expertise in your area of business and then getting this book into their hands will do wonders for your business.

Sounds good, doesn't it?

Until you get to the part about writing the book...right?

That's usually the place where most people get hung up.
  • "I don't know how to write a book."
  • "What do I write about?"
  • "Why would anyone read my book?"
These are just a couple of expressions of resistance we get when we mention the idea of writing a lead generation book for your business.

These are valid objections...to a point.

But more to the point...don't you want to improve  your business? Don't you want people to know why they should choose you over someone else?

When you overcome your objections, you'll see that writing a short lead generation book is exactly what your business needs to move forward.


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